Behavioural/Cultural Analyst
Core
Research cultural, social, and technological shifts to reveal the 'why' behind consumer behavior for global brands.
Role type
Strategic insights researcher (behavioral analyst)
Builds
Actionable insights, reports, and case studies for clients like Nike, Google, and Lego.
Domain
Consumer behavior, cultural trends, behavioral economics
Deliverable
dashboards & analysis
Required skills
Mixed methodology research, data analysis (quant/qual), cultural trend identification, writing complex ideas clearly, problem-solving
Preferred skills
Background in psychology or behavioral sciences, experience in diverse cultures, commercial awareness of media/communications
Technologies
Survey design, data analysis tools
Responsibilities
Supporting large-scale mixed methodology insight projects, researching consumer behavior and industry shifts, analyzing data to identify patterns, writing engaging reports and case studies
Seniority
Mid-level (2-3 years experience)
