Digital and Content Strategist
Core
Develop content strategies and campaign ideas across social media, websites, email, and other digital platforms to help brands find their voice and make it heard.
Role type
Digital & Content Strategist
Builds
Content calendars, creative concepts, and campaign narratives
Domain
Digital marketing and brand storytelling
Deliverable
product features
Required skills
Content strategy, brand storytelling, digital platform expertise, audience behavior analysis, campaign performance tracking, project management
Preferred skills
Familiarity with analytics and performance-tracking tools, creative mindset, data-backed decision making
Responsibilities
Develop content strategies and campaign ideas across social media, websites, email, and other digital platforms; Turn brand objectives into engaging content calendars, creative concepts, and campaign narratives; Spot emerging trends and find creative ways to make them work for brands; Collaborate with design, content, SEO, SEM, and analytics teams to bring ideas to life; Track campaign performance, understand audience behaviour, and use insights to sharpen your strategy; Ensure brand messaging stays consistent while exploring fresh ways to drive engagement, conversations, and conversions.