Consultant – Creative Lead
Core
Serve as the cultural and creative quality benchmark for South India-focused campaigns, ensuring cultural authenticity and strategic relevance.
Role type
Senior IC creative consultant (cultural strategy)
Builds
Culturally authentic campaign ideas and recommendations for South Indian markets
Domain
Advertising & Marketing / Regional Cultural Strategy
Deliverable
product features
Required skills
Deep understanding of South Indian regional cultures, audience behavior analysis, cultural validation, strategic collaboration, creative direction, trend identification
Preferred skills
Knowledge of Telugu, Tamil, Malayalam, and Kannada markets, experience with internet culture and memes, ability to recommend creative partners
Technologies
None stated
Responsibilities
Validate campaign ideas for cultural authenticity, collaborate with Planning and Creative Director on briefs, recommend writers and production partners, develop concept notes and cultural references, provide feedback on creative concepts
Seniority
Senior, hands-on IC
