International Marketing Specialist
Core
Create bilingual marketing content and campaigns to recruit international students for the University of Waikato.
Role type
International Marketing Specialist
Builds
Digital content, print publications, video, photography, and event campaigns for prospective students
Domain
Higher Education / International Recruitment
Deliverable
product features
Required skills
Bilingual marketing (English/Mandarin), Digital content creation, Social media management, Event marketing, Data interpretation, Cross-cultural communication
Preferred skills
Tertiary education sector experience, Short-form social media content creation, Social media analytics tools
Technologies
Social media publishing and scheduling tools, Digital marketing platforms
Responsibilities
Plan and deliver marketing activities for international recruitment, Create high-quality marketing content in English and Mandarin, Adapt messaging for different cultural contexts, Develop digital and print marketing materials, Support event marketing and campaign delivery
Seniority
Mid-level, hands-on IC
