Digital Media Specialist
Core
Creating and curating digital content across omnichannel platforms (TikTok, Instagram, LinkedIn, YouTube, X, Facebook) to inform, inspire, and entertain audiences for One Mars in Mexico.
Role type
Digital Media Specialist
Builds
Authentic digital narratives and content for corporate channels and iconic brands (M&M'S, Snickers, Pedigree, Whiskas)
Domain
Consumer Packaged Goods (Pet Nutrition & Confectionery) + Digital Marketing
Deliverable
product features
Required skills
Digital content creation, storytelling, social media strategy, visual content creation, social media analytics, AI tools for content creation
Preferred skills
Generative AI for content optimization, influencer/creator relations, brand governance
Technologies
TikTok, Instagram, LinkedIn, YouTube, X, Facebook, Meta Business Suite, Sprinklr
Responsibilities
Design and execute content strategy for corporate channels, experiment with creative formats and AI tools, monitor conversations and measure campaign impact, collaborate with brand teams to amplify stories, work with agencies and creators for digital activations, maintain digital reputation and compliance
Seniority
Mid-level (2-4 years experience)