Marketing Reporting and Insights Lead
Core
Develop trusted reporting products, dashboards, and analytical models to connect marketing activity to commercial outcomes and improve performance measurement.
Role type
Senior Marketing Reporting and Insights Lead
Builds
Scalable reporting solutions, dashboards, and analytical models for marketing and commercial teams
Domain
B2B Marketing Analytics and Business Intelligence
Deliverable
dashboards & analysis
Required skills
Advanced Power BI (DAX, Power Query, semantic modelling), SQL, Salesforce data integration, attribution methodologies, ROMI analysis, data governance, stakeholder management
Preferred skills
Microsoft Fabric, cloud analytics platforms, forecasting, experimentation
Technologies
Power BI, Microsoft Fabric, SQL, Salesforce
Responsibilities
Develop trusted reporting products and dashboards; Integrate marketing, Salesforce, and third-party data; Establish measurement frameworks and reporting standards; Automate reporting processes; Validate data quality; Collaborate with Marketing Operations and Technology teams; Translate complex data into actionable recommendations for executives.