Youtube Strategist & Channel Manager
Core
Set strategy and run day-to-day operations for a YouTube channel adapting TV/film/podcast content for a US audience, driving views and subscribers across YouTube, TikTok, Instagram, and Facebook.
Role type
Senior independent YouTube Strategist & Channel Manager
Builds
YouTube long-form videos and Shorts, plus cross-platform content for TikTok, Instagram, and Facebook
Domain
Digital media / Creator economy / Food & Outdoor
Required skills
YouTube growth strategy, data analytics, cross-platform content adaptation, copywriting, community management, project management, US market setup, trend spotting
Preferred skills
Experience adapting TV/film/podcast content, background in food/travel/outdoor niches, knowledge of YouTube advertiser-friendly guidelines, brand integration experience
Technologies
Frame.io, YouTube Analytics, TikTok, Instagram, Facebook
Responsibilities
Track channel performance metrics (views, retention, CTR), create data-led creative briefs for editors, manage publishing calendar (2 long-form + 14 Shorts/week), write titles/descriptions/captions, A/B test thumbnails, manage community comments and messages, adapt content for multiple social platforms
Seniority
Senior, hands-on IC