FBS - Content Strategy Project Manager
Core
Manage enterprise SEO content roadmap and coordinate content initiatives connecting customers across traditional and AI-powered search.
Role type
Content Strategy Project Manager (SEO/GEO)
Builds
Strategic publishing plans across websites, organic search, social, paid media, and digital channels
Domain
Insurance / Digital Marketing & SEO
Deliverable
product features
Required skills
Content strategy, SEO, Project management, Data analysis, Stakeholder management, Business case development
Preferred skills
GEO/AEO knowledge, Insurance industry experience, Asana, Meltwater
Technologies
BrightEdge, Semrush, Ahrefs, Excel, Figma
Responsibilities
Manage and prioritize multiple content initiatives and the enterprise SEO content roadmap; Build strategic publishing plans across websites, organic search, social, paid media, and other digital channels; Partner with SEO specialists, business teams, Legal, Creative, and other stakeholders to keep content moving from strategy to publication; Identify content gaps and opportunities across SEO, GEO, and AEO; Track content performance and turn data into clear, actionable recommendations; Build data-backed business cases to explain the“why” behind content priorities.
Seniority
Mid-Senior, hands-on IC