Coordinador de Marketing Digital
Core
Lead digital advertising campaigns and prospect acquisition for academic programs.
Role type
Digital Marketing Campaign Coordinator
Builds
Paid ad campaigns for university brands and academic programs
Domain
Education / Digital Marketing
Required skills
Meta Ads, Google Ads, Google Tag Manager, Google Analytics, A/B testing, conversion tracking, budget management
Preferred skills
B2C/lead generation strategies, data analysis
Responsibilities
Plan, execute, and optimize paid campaigns on Meta and Google Ads; manage ad budgets to optimize CPL and ROI; design traffic acquisition strategies; configure tracking pixels and conversion events; coordinate with design/content teams; analyze performance metrics and generate actionable reports