Executive - Marketing
Core
Create brand imagery and communication guidelines including creatives, logo, and brand positioning for a retail center (mall).
Role type
Marketing Executive (Retail)
Builds
Brand identity, PR and advertising campaigns, events, and social media presence for a retail center.
Domain
Retail industry + Marketing
Deliverable
product features
Required skills
Brand building, Advertising and PR concepts, Pricing and budgeting, Event planning, Social media management, Retailer relations
Preferred skills
Retail industry experience, Marketing experience
Technologies
Social networking sites (Facebook, Twitter, etc.)
Responsibilities
Plan PR and advertising operations to enhance the mall's image; Manage event planning and evaluate ideas based on budget and sponsorship; Identify and support the empanelment of creative and advertising agencies; Monitor agency activities and adherence to timelines; Manage social media presence to promote initiatives; Support marketing branding efforts for retailers; Manage retailer relations and festival-led events.
Seniority
Junior to Mid-level (1-3 years experience)