Associate Creative Director - Copy | Independent Culture and Digital Agency
Core
Associate Creative Director for copy and narrative at a global travel/accommodation brand, translating brand strategy into distinctive, culturally resonant copy across high-volume social and creator touchpoints.
Role type
Senior IC copywriter and brand storyteller
Builds
Campaign narratives, messaging hierarchies, tone-of-voice guidelines, and creator content direction for a global travel/accommodation brand
Domain
Travel and accommodation
Required skills
Brand storytelling, messaging hierarchy development, tone-of-voice guidelines, platform-native writing, creator content direction, cultural trend analysis, AI tool application, cross-functional collaboration
Preferred skills
Experience with print/outdoor/integrated campaigns, experimental mindset, high attention to detail
Technologies
AI tools
Responsibilities
Develop messaging frameworks and core hierarchies for new brand platforms; Own strategic campaign narrative and copy across earned, owned, paid, and creator touchpoints; Write and direct narrative guidance for monthly creator briefs; Contribute cultural and verbal trend observations to intelligence reports; Manage multiple concurrent workstreams from long-lead campaigns to high-volume content
Seniority
Mid-Senior, hands-on IC