Marketing- en communicatiestrateeg
Core
Translates organizational direction into plans and campaigns to increase student enrollment in transport and logistics education programs.
Role type
Marketing and communication strategist
Builds
Enrollment campaigns, research panels, and vocational introduction programs for the transport and logistics sector
Domain
Education / Transport and Logistics
Required skills
Campaign planning and execution, Budget management, Agency and vendor management, Data analysis and interpretation, Research design, Strategic communication
Preferred skills
Experience with non-commercial marketing environments, Knowledge of online advertising and email marketing, Understanding of funnels and CTR metrics
Responsibilities
Determine campaigns to reach students and adjust based on performance metrics, Manage the growth of the STL Research Panel, Oversee the vocational program for students, Brief and manage external agencies and suppliers, Translate legislative or process changes into communication plans