Digital Experience Lead Europe
Core
Lead the optimization of Deceuninck's European digital platform (country websites) to serve B2B customers (window fabricators, architects, specifiers) with technical data and configurators.
Role type
Senior Digital Experience Lead (Marketing/Operations)
Builds
European country websites, B2B configurators, and digital customer journeys on Adobe Experience Manager (AEM).
Domain
Construction materials / Manufacturing / B2B Digital Marketing
Deliverable
product features
Required skills
Adobe Experience Manager (AEM), Adobe Target, SEO strategy, A/B testing, Agile/Scrum management, external agency management, B2B customer journey mapping, data analytics, training & change management
Preferred skills
BIM/CAD knowledge, construction/manufacturing industry experience, matrix organization leadership
Technologies
Adobe Experience Manager (AEM), Adobe Target, Adobe Analytics
Responsibilities
Manage and coordinate development/maintenance of European country websites; Lead Agile sprints and validate deliverables via QA/UAT; Conduct training for local marketing teams; Execute A/B tests and translate results into best practices; Drive SEO strategy and manage performance dashboards.
Seniority
Senior, hands-on IC
