Brand Strategist / Copywriter
Core
Shape brand narratives and verbal identities for clients in food & beverage, retail, hospitality, and culture.
Role type
Freelance brand strategist and copywriter
Builds
Brand strategy decks, guidelines, campaign concepts, and verbal identity systems
Domain
Creative agency / Brand strategy
Deliverable
product features
Required skills
Brand narrative development, Verbal identity creation, Naming, Tone of voice definition, Messaging frameworks, Strategic copywriting, Cross-industry adaptation
Preferred skills
Cultural fluency, Independent project management, Collaboration with designers
Technologies
None stated
Responsibilities
Develop brand narratives and positioning, Write and refine copy for brand touchpoints, Collaborate with strategists and designers, Support project-based engagements end-to-end, Adapt tone and voice across industries
Seniority
Freelance / Part-time