Product Marketing Senior Manager
Core
Lead U.S. product marketing for Veeva Vault CRM Suite, an agentic engagement platform for life sciences, developing positioning, messaging, and go-to-market strategies.
Role type
Senior Product Marketing Manager
Builds
Vault CRM Suite products including industry-specific AI capabilities
Domain
Life Sciences / SaaS
Deliverable
product features
Required skills
B2B enterprise software product marketing, strategic marketing planning, messaging development, sales enablement, content strategy, customer advocacy, PR and social media, competitive analysis
Preferred skills
Category-leading enterprise B2B software experience, customer adoption programs, account-based marketing (ABM)
Technologies
Vault CRM Suite
Responsibilities
Develop and execute annual strategic marketing plans for customer retention, adoption, and cross-sell/upsell; Lead product launches, release marketing, and customer advocacy programs; Develop and refine messaging for external channels and customer-facing assets; Empower field sales with high-impact enablement tools and presentation decks; Own content strategy including thought leadership, videos, and website copy; Drive product awareness through PR and social media; Build and maintain sales collateral and competitive assets
Seniority
Senior, hands-on IC