0228 - Analista de Comunicação e Marketing - DESIGN - Passo Fundo/RS
Core
Strategic management of brand identity and visual communication, developing materials and campaigns while coordinating environmental projects and vendor management.
Role type
Senior Brand & Visual Design Manager
Builds
Brand identity systems, visual campaigns, physical and digital materials, and branded environments for a financial cooperative.
Domain
Financial services / Branding & Visual Design
Deliverable
product features
Required skills
Adobe Illustrator, Photoshop, visual concept development, vendor management, project management, brand guideline enforcement, KPI tracking
Preferred skills
Motion design, Figma, AI tools for design, video editing, experience with agency openings and renovations
Technologies
Adobe Creative Suite, Figma
Responsibilities
Create institutional, strategic, promotional, and commercial graphic pieces for physical and digital channels; Develop campaigns, presentations, event materials, internal communications, social media, and media assets; Elaborate visual concepts considering strategy, content, aesthetics, accessibility, and user experience; Produce and adapt audiovisual and digital materials including visual scripts and simple animations; Apply and enforce visual, verbal, and environmental design manuals; Analyze and approve brand applications from internal teams, agencies, and external partners; Manage visual communication, signage, and environment of headquarters, agencies, and other spaces; Support visual definition of new agency projects and remodels; Track design, brand, and experience KPIs to propose process improvements
Seniority
Senior, hands-on IC
