Senior Consumer Copywriter
Core
Senior copywriter shaping brand narrative and consumer messaging for a pan-African luxury conservation and safari collection.
Role type
Senior consumer copywriter and storytler
Builds
Brand campaigns, website content, social media posts, email/CRM communications, and editorial pieces
Domain
Luxury travel, conservation, and safari
Deliverable
product features
Required skills
Consumer storytelling, narrative research, field interviewing, brand voice stewardship, multi-channel copywriting, audience insight translation, editorial judgment, cross-functional collaboration
Preferred skills
Journalism background, luxury brand experience, pan-African market knowledge
Technologies
CRM platforms, social media management tools, web content management systems
Responsibilities
Write distinctive copy across brand, campaign, web, social, CRM, email, and editorial channels; research destinations and conservation work to source original stories; conduct interviews with guides and conservationists; edit and refine copy produced by others; translate strategic briefs into messaging hierarchies and calls to action; collaborate with marketing, creative, and regional teams; contribute to editorial guidelines.
