Content Strategist
Core
Develop and execute content strategies that align with business objectives to inform, inspire, engage, and convert audiences across digital channels.
Role type
Content Strategist
Builds
Content plans, editorial calendars, multi-channel content frameworks, and optimized digital experiences
Domain
Digital Marketing / eCommerce
Deliverable
product features
Required skills
Content strategy, audience analysis, SEO optimization, content governance, data-driven insights, storytelling, project management
Preferred skills
AI-assisted content tools, marketing automation, content personalisation, relevant certifications
Technologies
Content management systems, analytics tools, reporting platforms, marketing automation platforms
Responsibilities
Develop and execute content strategies aligned with business objectives; Create content plans, editorial calendars, and multi-channel content frameworks; Conduct audience, competitor, and content performance analysis; Optimise content for SEO, user engagement, and conversion goals; Manage content across websites, blogs, email, social media, and digital channels; Monitor content performance and deliver actionable insights
Seniority
Mid-level (3-5+ years experience)
