Content Marketing Manager (gn)
Core
Create, coordinate, and optimize target-group-specific content for POS, websites, online shops, marketplaces, social media, and other digital communication platforms to drive reach and sales.
Role type
Content Marketing Manager
Builds
Product texts, application descriptions, image/video content, newsletters, campaigns, and digital stories for consumer bauchemical products.
Domain
Consumer goods / Bauchemicals / Coatings
Deliverable
product features
Required skills
Content creation and editing, editorial planning, storytelling, commercial mindset, project management, digital channel expertise, AI tool usage, English proficiency
Preferred skills
Experience in trade marketing or agency work, structured independent work style, business acumen
Technologies
Digital communication platforms, social media channels, AI tools
Responsibilities
Write and edit texts and content; develop themes and editorial plans for market, social media, newsletters, apps, and campaigns; identify market and communication trends to generate new content ideas and campaign approaches; collaborate with product management, sales, e-commerce, and agencies to provide relevant sales-promoting content.
Seniority
Mid-level, hands-on IC
