Digital Marketing Specialist
Core
Plan, manage, and supervise lead generation and conversion campaigns for multiple brands within the higher education sector.
Role type
Digital Marketing Specialist (Performance)
Builds
Lead generation campaigns, landing pages, and digital strategies for Planeta Formación y Universidades
Domain
Education / Digital Marketing
Required skills
Digital marketing (performance), lead generation, PPC management (Facebook, Google, LinkedIn), CRM management, CMS management, SEO/SEM, KPI tracking, Excel
Preferred skills
Power BI, agency experience
Responsibilities
Plan and manage lead generation campaigns; Supervise PPC strategies; Manage CRM and landing pages; Create analysis reports and dashboards; Track digital strategy KPIs and manage monthly budgets
Seniority
Mid-level, hands-on IC
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