Marketing Executive (Digital Content & Lead Generation)
Core
Manage digital platforms, create multilingual content, and generate leads for education consultancy and student accommodation businesses.
Role type
Marketing Executive (Digital Content & Lead Generation)
Builds
Digital marketing campaigns, social media content, event materials, and lead generation pipelines.
Domain
Education services / Student accommodation
Deliverable
product features
Required skills
Digital marketing, social media management, content creation, photography, videography, video editing, graphic design, Chinese (fluent), English (fluent), CMS management
Preferred skills
Experience in education services or student accommodation, knowledge of digital marketing tools
Technologies
Canva, Adobe Creative Suite, CMS platforms
Responsibilities
Update and maintain company websites and mobile applications, manage social media platforms and publish advertisements, plan and execute marketing campaigns, generate qualified leads through digital channels, coordinate education fairs and events, monitor campaign performance and prepare reports
Seniority
Individual Contributor, mid-level