Digital Marketing Executive (Content & Localization)
Core
Create product-focused images, videos, and localized marketing content for the Hong Kong market while managing social media presence and customer inquiries.
Role type
Digital Marketing Executive (Content & Localization)
Builds
Product images, brand videos, localized social media content, and website listings for the Hong Kong market.
Domain
Retail / Consumer Goods / Digital Marketing
Deliverable
product features
Required skills
Cantonese fluency, Traditional Chinese proficiency, short-form video editing, social media management, content localization, customer inquiry handling, market trend analysis
Preferred skills
Chat-based lead management tools, offline-to-online marketing coordination, camera presence
Technologies
CapCut, InShot, Respond.io, WhatsApp Business, Instagram, TikTok, Facebook
Responsibilities
Produce 4 product images and 1 product video bi-weekly; create 1 brand awareness video monthly; coordinate influencer collaborations; localize creative assets and copy; manage customer enquiries via social media and chat; update website content and listings; brief and review design assets; monitor market trends; maintain content tracker; support offline marketing initiatives; grow social media presence.
Seniority
Junior to Mid-level, hands-on IC