Senior Campaign and Marketing Manager
Core
Lead the full marketing mix (strategy, brand, campaigns, digital, events, sales support) for UP Education's brands to drive enrolment goals.
Role type
Senior marketing leadership (IC with team management)
Builds
Marketing plans, campaigns, and sales support for education brands
Domain
Education
Deliverable
product features
Required skills
Marketing strategy, full marketing mix management, acquisition and conversion optimization, budget management, team leadership, stakeholder partnership
Preferred skills
Evidence-led approach, project management, commercial decision-making
Responsibilities
Lead marketing strategy across NZMA group brands and intakes; Own the full marketing mix including paid/organic social, web, content, and events; Drive acquisition and conversion using data; Manage marketing budget and measure ROI; Lead and develop a small marketing team; Partner with senior leaders and external agencies.
