Sr. Manager, PR & AI Discovery
Core
Lead the transition to Generative Engine Optimization (GEO) and modernize earned media, influencer marketing, and PR to ensure Philips products are trusted and visible across traditional media, social platforms, and AI-powered search engines.
Role type
Senior Manager, PR & AI Discovery
Builds
Machine-readable authoritative content, unified authority layers, and AI-ready earned assets for Philips categories and products.
Domain
Consumer Health / Health Technology / Generative AI / PR
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Generative Engine Optimization (GEO) strategy, earned media management, influencer marketing, agency leadership, crisis communications, data-driven decision making, stakeholder alignment, market activation planning, AI tool utilization, performance measurement frameworks.
Preferred skills
Consumer health industry background, SEO expertise, claims-sensitive category experience.
Technologies
GEO platforms, media monitoring tools, social listening platforms, AI answer audit tools, search insights dashboards.
Responsibilities
Define regional GEO strategy and audit AI search engine appearances; manage agency partners and set performance KPIs; translate communications strategies into actionable market plans; lead regional launches and issue management; partner with social teams to build consumer trust and AI discoverability; empower local markets with AI-ready playbooks; measure GEO and earned authority performance using analytics.
Seniority
Senior, hands-on IC with strategic leadership
