Digital marketing executive- midcareer
Core
Plan, create, and manage social media content and campaigns for a footwear brand's Instagram, Facebook, and TikTok channels.
Role type
Social Media Marketing Executive
Builds
Social media content, Reels, short-form videos, and digital marketing campaigns for a footwear brand
Domain
Retail / Footwear / Digital Marketing
Deliverable
product features
Required skills
Social media strategy, content creation, copywriting, video editing, Meta Ads management, social media analytics, competitor research, Canva, CapCut
Responsibilities
Plan and create social media content for Instagram, Facebook and TikTok; Write engaging captions; Create and edit simple Reels and short-form videos; Research social media trends; Schedule and manage regular social media posts; Monitor engagement, reach and content performance; Support basic Meta advertising activities; Suggest new ideas to grow online presence; Monitor competitor activities
