Marketing Manager
Core
Lead marketing initiatives for Meta's Reality Labs wearables to drive expansion in the Mexican market.
Role type
Senior Marketing Manager (Consumer Hardware/Wearables)
Builds
Large-scale integrated marketing campaigns and go-to-market strategies for Reality Labs products in Mexico.
Domain
Internet / Consumer Electronics / Wearables
Deliverable
product features
Required skills
Integrated marketing strategy, cross-functional collaboration, campaign measurement and analytics, market insight translation, opportunity prioritization, stakeholder management, peer coaching, process optimization, strategic communication.
Preferred skills
Go-to-market strategy for new product launches in Latin America, data analytics and A/B testing, Reality Labs/AR/VR product knowledge, consumer hardware marketing, responsible AI practices, AI tool integration for workflows, prompt engineering, agent orchestration.
Technologies
AI tools, data analytics platforms, A/B testing frameworks.
Responsibilities
Develop and drive integrated marketing strategies for Reality Labs wearables expansion in Mexico; Lead cross-functional collaboration with product, creative, sales, and data science teams; Define campaign measurement frameworks and analyze performance data; Translate complex product capabilities and market insights into compelling messaging; Identify and prioritize high-impact marketing opportunities across channels; Contribute to organizational marketing strategy for Reality Labs in Latin America; Coach peers on optimizing marketing workflows and integrating AI tools.
Seniority
Senior, hands-on IC with strategic leadership.