Sr. Manager, Marketing and Communications
Core
Lead local execution of marketing, communications, PR, and event initiatives for a luxury jewelry brand in Mexico to strengthen brand visibility and support commercial objectives.
Role type
Senior Manager, Marketing and Communications
Builds
Local marketing campaigns, PR activations, trade events, and brand experiences for luxury retail clients and partners.
Domain
Luxury retail (jewelry) / Marketing & Communications
Deliverable
product features
Required skills
Luxury retail marketing, PR strategy, event management, budget control, stakeholder management, Spanish, English
Preferred skills
MBA, experience with Mexican editorial market, experience with luxury brands
Technologies
CRM, BTL, social media platforms
Responsibilities
Drive implementation of local annual marketing and communication plans; manage marketing and communication budgets; lead planning and execution of local customer, press, and trade events; develop and execute PR and branding activities; oversee wholesale co-op plans and activations.
Seniority
Senior Manager, hands-on leadership