Product Manager
Core
Develop strategic product roadmaps and marketing plans for higher education programs to drive enrollment, revenue, and profitability.
Role type
Product Manager (Product Marketing)
Builds
Higher education programs and initiatives
Domain
Higher Education / Product Marketing
Deliverable
product features
Required skills
Strategic planning, market research, campaign development, stakeholder management, data analysis, brand positioning, CRM management, digital advertising, CMS management
Preferred skills
Experience with Power BI, Tableau, Google Analytics, Meta Ads Manager, Google Ads, LinkedIn Campaign Manager
Responsibilities
Lead development of strategic product and marketing roadmaps; collaborate with admissions teams on product messaging; develop market-driven campaigns; conduct market research and competitive analysis; train admissions teams on value propositions; monitor market trends and competitor activities; align company strategy with brand direction.
Seniority
Mid-Senior, hands-on IC
