Sr Marketing Manager, Category Marketing MX
Core
Develop and grow Amazon's Category marketing business in Mexico by leading acquisition, engagement, and retention initiatives across online channels and improving key product features.
Role type
Senior Category Marketing Manager (Emerging Markets)
Builds
Online customer acquisition and engagement programs, merchandising features, and promotional campaigns for Amazon Mexico.
Domain
E-commerce / Retail / Emerging Markets
Deliverable
product features
Required skills
Cross-functional program management, data-driven decision making, campaign execution, merchandising strategy, stakeholder alignment, analytical skills, project management
Preferred skills
Agency partner management, global strategic alliance planning, multi-timezone campaign leadership
Technologies
Excel, Tableau, Push notifications, Email, SEO, Internal search, Affiliate marketing, Social media, Mobile
Responsibilities
Lead site merchandising for all categories across Mexico; Develop and execute customer acquisition and engagement programs; Partner with traffic teams to drive sales; Design and implement customer experience enhancement projects; Create and analyze performance metrics to guide business direction; Own reporting of key content and marketing metrics to leadership.
