Sr Marketing Manager, Category Marketing MX
Core
Develop and execute category marketing strategies for Amazon Mexico, focusing on customer acquisition, engagement, and retention across online channels.
Role type
Senior Category Marketing Manager
Builds
Online customer experience, merchandising features, and promotional campaigns for Amazon MX
Domain
E-commerce / Retail
Deliverable
product features
Required skills
Category strategy, online channel management, cross-functional collaboration, data analysis, project management, stakeholder management
Preferred skills
Innovation, adaptability, analytical thinking, scaling capabilities
Technologies
Push notifications, email, onsite experience, SEO, internal search, affiliate marketing, social media, mobile
Responsibilities
Lead site merchandising and navigation structure for all categories; drive customer acquisition and engagement programs; partner with traffic teams to drive sales; design customer experience improvement projects; analyze performance metrics and make business decisions; build supporting automation with technical teams; report key marketing metrics to leadership.
