Copywriter - Azienda Saas
Core
Create high-converting content for websites, landing pages, digital campaigns, and social channels to support business objectives.
Role type
B2B Copywriter / Content Marketing Specialist
Builds
Website content, landing pages, email campaigns, social media posts, press releases, and marketing materials
Domain
Digital solutions for retail and hospitality
Deliverable
product features
Required skills
SEO and GEO optimization, storytelling, conversion rate optimization, cross-channel messaging adaptation, brand consistency, performance monitoring
Preferred skills
B2B context experience, collaboration with Marketing/Sales/Product teams
Technologies
None explicitly stated
Responsibilities
Write SEO/GEO-optimized articles, create digital marketing campaign copy, develop LinkedIn and social media content, support commercial materials and press releases, ensure brand consistency across touchpoints, monitor content performance and propose optimizations, collaborate with cross-functional teams on concepts and scripts
Seniority
Mid-level, hands-on IC