Content & CMS Manager (m/w/d)
Core
Develop and implement a holistic content strategy focusing on organic visibility, user relevance, and business impact for brand websites.
Role type
Senior Content & CMS Manager
Builds
Brand websites, landing pages, guides, and product pages for a European furniture retail network.
Domain
Furniture retail / Digital Marketing
Deliverable
product features
Required skills
Content strategy development, SEO optimization, content calendar management, CMS structure expertise, Google Analytics, data analysis, AI tool adoption
Preferred skills
Experience with SEO tools (Google Search Console, Ahrefs, Sistrix), automation workflows
Technologies
CMS, Google Analytics, Google Search Console, Ahrefs, Sistrix
Responsibilities
Develop content strategy, optimize content for search engines and AI, plan and create content in various formats, manage content calendars, analyze performance data, build AI-driven content workflows
Seniority
Senior, hands-on IC