Product Manager
Core
Product Manager for EAE Business School Madrid, optimizing academic offerings and digital marketing campaigns to align with market demands and business goals.
Role type
Product Manager (Education)
Builds
Academic programs, digital marketing campaigns, and commercial materials for EAE Business School.
Domain
Higher Education / EdTech
Deliverable
product features
Required skills
Market analysis, campaign optimization, product strategy, KPI tracking, commercial development, digital campaign definition, business metric analysis, competitive intelligence, cross-functional collaboration
Preferred skills
Data-driven decision making, project planning, stakeholder communication, prioritization
Technologies
Digital marketing tools, analytics platforms
Responsibilities
Analyze and optimize academic offerings to adapt to market demands; Track and optimize campaign results for assigned product portfolio; Collaborate on product design including strategy, target audience, and launch plans; Develop commercial materials and event actions; Define and parameterize digital campaigns with the marketing team; Define success metrics and analyze results against business objectives; Evaluate business opportunities for new products or changes; Analyze sector trends and competitive landscape; Collaborate on the Marketing Plan; Work transversally with Digital, Academic, and Admissions teams.
Seniority
Individual Contributor