Digital Media Manager

Type: Full-Time

Remote

Working Hours: U.S. Business Hours

About the Role

We’re hiring an experienced and execution-focused Digital Media Manager to own and manage end-to-end paid media campaigns across multiple digital advertising platforms. This is not a strategy-only marketing role. This is a hands-on, performance-driven role focused on:

• campaign execution
• optimization
• scaling
• reporting
• budget management
• performance analysis

You’ll manage campaigns across:

• Google Ads
• Microsoft Ads
• Meta Ads (Facebook & Instagram)
• TikTok Ads
• Snapchat Ads
• Display, Video, Native & CTV platforms

The ideal candidate combines:

• deep paid media expertise
• strong analytical thinking
• operational discipline
• optimization mindset
• data-driven decision-making

If you thrive in:

• execution-heavy media buying roles
• performance marketing environments
• campaign scaling and optimization
• ROI-focused digital advertising

this role is a strong fit.

What You’ll Own

Paid Media Campaign Management

Own and manage paid media campaigns across:

• Google Ads
• Microsoft Ads
• Meta Ads
• TikTok Ads
• Snapchat Ads
• Native & CTV platforms

Plan, launch, and optimize:

• paid search campaigns
• paid social campaigns
• display campaigns
• video advertising
• retargeting campaigns
• native and CTV placements

Ensure campaigns are launched accurately and aligned with performance goals

Manage multiple accounts and campaigns simultaneously

Campaign Optimization & Performance Analysis

Monitor campaign performance daily

Optimize:

• bids
• budgets
• audiences
• creatives
• placements
• targeting strategies

Analyze campaign performance using:

• Google Analytics
• Google Tag Manager
• platform-level analytics

Identify:

• scaling opportunities
• performance bottlenecks
• inefficiencies
• optimization opportunities

Continuously improve:

• ROAS
• CPA
• CPL
• CTR
• conversion performance

Reporting & Data Visualization

Build and maintain dashboards inside:

• Looker Studio
• Google Analytics
• reporting platforms

Translate complex campaign data into clear, actionable insights

Prepare:

• performance reports
• optimization summaries
• pacing updates
• strategic recommendations

Ensure reporting accuracy and consistency across accounts

Budget, Pacing & Forecasting

Manage:

• campaign budgets
• bid strategies
• pacing
• forecasting

Ensure efficient spend allocation aligned with business goals

Monitor campaign delivery and make proactive adjustments

Scale high-performing campaigns while maintaining efficiency and profitability

Cross-Functional Collaboration

Collaborate with:

• marketing teams
• creative teams
• leadership
• analytics stakeholders

Ensure media execution aligns with broader marketing and revenue goals

Maintain strong workflows, communication, and documentation standards

Support alignment between:

• media strategy
• execution
• analytics
• reporting

Proactive Testing & Continuous Improvement

Stay updated on:

• platform updates
• algorithm changes
• new ad formats
• performance marketing trends

Test:

• new strategies
• creative for