Content Manager
Core
Own content strategy, copywriting, and editorial quality for a baby and motherhood brand (BE and Mother Diary), focusing on trust, product education, and consumer support.
Role type
Content Manager
Builds
App content, website copy, blogs, newsletters, product descriptions, campaigns, CRM content, and Mother Diary community resources
Domain
D2C beauty and wellness / parenting
Deliverable
product features
Required skills
content strategy, copywriting, editorial quality, consumer insight, storytelling, data analysis
Preferred skills
healthcare content, wellness content, parenting content, beauty content, D2C brand experience
Technologies
none stated
Responsibilities
Own content strategy across app, website, blogs, newsletters, product pages, campaigns, CRM and Mother Diary; Write and review website copy, app content, product descriptions, blogs, newsletters, push notifications, WhatsApp copy and social captions; Create Mother Diary content including prompts, expert Q&As, postpartum support, baby care guides, checklists and community stories; Coordinate with doctors, dieticians, lactation consultants and wellness experts for expert-led content; Track blog views, content engagement, saves, shares, newsletter opens, search visibility and content-assisted conversions
Seniority
Mid-level (4-7 years experience)