Marketing Content Specialist
Core
Create research-driven content (emails, scripts, blogs, social media, press releases) to generate excitement for edtech products and nurture customer relationships.
Role type
Marketing Content Specialist
Builds
Content assets and campaigns for Renaissance's educational assessment and intervention solutions
Domain
Education Technology (EdTech)
Deliverable
product features
Required skills
Editorial content creation, content marketing strategy, cross-functional collaboration, project management, brand voice consistency, webinar strategy, publication advertising management, content performance analytics, industry trend analysis
Preferred skills
Experience in education or edtech, curiosity about audience behavior
Technologies
None explicitly stated
Responsibilities
Develop content with marketing teammates, craft diverse content formats, maintain website relevance, review long-form content for consistency, amplify content distribution, contribute to webinar strategies, partner on publication advertising, track content performance, share industry insights, execute special projects
Seniority
Individual Contributor