Product Manager - Educación
Core
Drive sustainable growth and diversification of a university faculty by defining strategy, portfolio, and GTM plans.
Role type
Product Manager (Education)
Builds
University faculty programs and services
Domain
Higher Education / EdTech
Deliverable
product features
Required skills
strategic planning, go-to-market strategy, market research, digital marketing, content optimization, sales enablement, product lifecycle management, data analysis
Preferred skills
experience in the education sector
Technologies
Power BI, Office suite
Responsibilities
Develop and implement the faculty strategic plan including portfolio definition and sales forecasting; Design and execute go-to-market strategies with a focus on digital channels; Conduct market, sector, and competitor analysis; Create clear positioning messages and content for digital platforms; Collaborate with sales teams to develop tools and train on key differentiators; Manage product lifecycle including pricing strategy and roadmap; Monitor campaign performance and adjust strategies accordingly; Coordinate with communications, digital, academic, and admissions departments
Seniority
Mid-level, hands-on IC
