Manager – Content Marketing
Core
Lead brand storytelling, media engagement, and content-led visibility initiatives to drive strategic PR campaigns and strengthen leadership visibility.
Role type
Manager – Content Marketing & PR
Builds
Brand visibility, media coverage, leadership thought leadership, and integrated content marketing plans.
Domain
Lifestyle, Corporate Communications, Brand Strategy
Deliverable
production ML models | product features | dashboards & analysis | research | client delivery | infrastructure | physical/clinical work
Required skills
media relations, content strategy, stakeholder management, campaign execution, crisis communication, storytelling, SEO/GEO optimization
Preferred skills
experience with Tier 1/Tier 2 media, LinkedIn marketing, KOL collaborations, event management
Technologies
LinkedIn, SEO tools, GEO tools
Responsibilities
Drive product-led visibility through strategic PR seeding and media outreach; Plan and execute high-impact media engagements, walkthroughs, and events; Build and maintain relationships with Tier 1, Tier 2, business, lifestyle, and regional media; Track and analyse media coverage, share of voice, sentiment, and campaign performance; Support crisis communication planning and real-time issue management; Build leadership visibility through interviews, podcasts, opinion pieces, and speaking opportunities; Develop key industry narratives, media angles, and communication frameworks; Ensure consistent articulation of brand values across media and marketing channels.
Seniority
Manager, 2 direct reports
