Product Manager / Senior Product Manager
Core
Drive brand positioning and communication strategies for customers and consumers, and execute tactical promotional activities to enhance market share.
Role type
Senior Product Manager (Pharma Marketing)
Builds
Brand positioning strategies, field force engagement programs, and annual marketing input plans
Domain
Pharmaceutical industry marketing
Deliverable
product features
Required skills
brand positioning, communication strategy, field force management, promotional planning, secondary sales analysis, competitor tracking, IMS data analysis, stakeholder coordination
Preferred skills
experience in pharmaceutical marketing, knowledge of IMS data
Technologies
IMS data
Responsibilities
Drive brand positioning and communication strategies for customers and consumers; Identify innovative ways to educate and engage the field force for new product launches; Plan and execute tactical promotional activities periodically to enhance market share; Analyze secondary sales performance based on the implementation of marketing strategies; Monitor competitor promotional activities and track their secondary sales performance using IMS data; Prepare the annual marketing input plan in coordination with internal stakeholders and ensure effective execution.
