Digital Product Manager App
Core
Own the vision, roadmap, and performance of the Hunkemöller app to make it the preferred shopping and loyalty channel, driving revenue, retention, and loyalty across the full customer journey.
Role type
App Product Manager (Mobile Commerce)
Builds
Hunkemöller's next-generation app platform and mobile-first experiences
Domain
E-commerce / Mobile Commerce
Deliverable
product features
Required skills
Product discovery, prioritization, and optimization; Mobile app experience optimization; Customer research and journey analysis; Experimentation, CRO, and A/B testing; App engagement and retention strategies; Analytics and data-driven decision making
Preferred skills
Building or redesigning app platforms; Experience with ContentSquare and Kameleoon
Technologies
ContentSquare, Kameleoon
Responsibilities
Own the app product vision, roadmap, and priorities; Define and deliver mobile-first experiences that drive commercial growth; Improve app onboarding, navigation, usability, performance, and conversion; Drive app engagement and retention through loyalty, push, and personalized mobile experiences; Lead discovery through customer research, validation, journey analysis, and testing; Drive optimization through experimentation, CRO, analytics, and A/B testing
Seniority
Senior, hands-on IC