Head of Performance Marketing & Digital Product
Core
Lead direct customer acquisition, retention, and digital product development for a purpose-driven investment organization.
Role type
Senior Head of Performance Marketing & Digital Product
Builds
Direct channel strategy, web/app/portal platforms, and marketing automation systems
Domain
Financial services / Wealth management
Deliverable
production ML models | product features | dashboards & analysis | client delivery
Required skills
Performance marketing strategy, digital product management, data strategy, team leadership, financial forecasting, stakeholder management
Preferred skills
First-party data activation, cookie-less environment adaptation, human-centred design, agile methodologies
Technologies
Marketing automation platforms, CMS, segmentation modelling tools
Responsibilities
Develop and execute direct customer acquisition strategy; manage digital product team roadmap; shape marketing data and technology strategy; drive financial accountability for the direct channel; lead and inspire marketing and product teams
Seniority
Senior, hands-on IC with leadership responsibilities