Product Marketing Specialist | Performance
Core
Ensures marketing strategy transforms into organized, consistent, and efficient execution by acting as the link between planning, marketing, business, and product teams.
Role type
Product Marketing Specialist (Performance)
Builds
Marketing operations, campaign tracking, and integrated channel initiatives for a digital bank.
Domain
Fintech / Digital Banking / Marketing Operations
Deliverable
product features
Required skills
Organization and prioritization of multiple fronts, translating business needs into actionable briefings, cross-functional communication, advanced Excel/Google Sheets, risk monitoring, operational tracking.
Preferred skills
Experience in paid media, awareness, CRM, growth, or partnerships, familiarity with digital marketing metrics, analytical scenario reading, senior stakeholder presentation.
Technologies
Excel, Google Sheets
Responsibilities
Integrate Media, BI, and Insights teams; organize demand flow and align objectives/scope; create clear briefings for execution; interface with Creative, Content, Awareness, Product, and CRM units; monitor campaigns and projects against plans; support production planning to balance urgency and capacity; connect media priorities with other marketing fronts; structure controls and trackers for operational efficiency.
Seniority
Individual Contributor, mid-level specialist