Product Marketing Manager M K
Core
Central role connecting strategic thinking with creative execution, serving as the voice for products to translate technology into real benefits for restaurant owners.
Role type
Product Marketing Manager
Builds
Complex Go-to-Market strategies, product launches (including AI solutions), and brand communication for SaaS products serving HoReCa and SMEs.
Domain
HoReCa technology / Foodtech / SaaS for SMEs
Deliverable
product features
Required skills
Go-to-Market strategy, B2B product marketing, copywriting, social media management, content creation, English (C1), AI tool utilization
Preferred skills
HoReCa/Foodtech/SaaS experience, new product launch experience, SEO copywriting, UX writing, project management tools
Technologies
Meta Business Suite, Google Business Profile, Canva, Figma
Responsibilities
Build and execute Go-to-Market strategies, position existing products, maintain brand voice consistency, write copy for ads/landing pages, lead social media channels, create video scripts/briefs, prepare English versions of materials
Seniority
Mid-Senior, hands-on IC