Content & Social Lead
Core
Lead content strategy and social media execution to educate, engage, and empower customers while building brand presence and community across digital platforms.
Role type
Content & Social Lead
Builds
Educational content, brand campaigns, and community engagement across owned channels and social platforms
Domain
Financial services / Fintech / Retail trading
Deliverable
product features
Required skills
Content strategy, team leadership, SEO, financial markets knowledge, editorial judgment, social media strategy, compliance awareness, storytelling, CMS management, content analytics
Preferred skills
Experience with multiple social platforms, familiarity with content workflows, ability to commission external contributors
Technologies
CMS platforms, content analytics tools, LinkedIn, Twitter/X, Instagram, TikTok, YouTube
Responsibilities
Define and execute content strategy across owned channels; Lead content and social media teams; Develop content frameworks aligned to customer needs and SEO; Create editorial calendar balancing market commentary and product stories; Drive social-first campaigns; Monitor and optimize content performance metrics; Ensure compliance with financial services regulations; Establish editorial and social guidelines
Seniority
Senior, hands-on IC