Copywriter Marketing Digital Marketing
Core
Creating, editing, and optimizing strategic informational and persuasive copy for all brand channels to attract, educate, and convert the target audience.
Role type
Digital Marketing Copywriter
Builds
Content for social media, email, banners, and internal marketing areas
Domain
Construction industry marketing
Deliverable
product features
Required skills
Digital content creation, copywriting, SEO, inbound marketing, editorial calendar management, social media content development, brand voice consistency, advertising copywriting, conversion funnel messaging
Preferred skills
Teamwork, customer service, data analysis, effective communication
Technologies
Social media platforms, email marketing tools, SEO tools
Responsibilities
Execute and manage editorial calendar and content strategy; Write, edit, and develop content for social media; Write advertising copy for ads, emails, banners, and social media; Adapt messages to different stages of the conversion funnel
Seniority
Mid-level, hands-on IC