Product Manager (AdTech)
Core
Lead the development of a self-serve platform for SMEs to onboard, activate, and manage advertising campaigns independently, focusing on trial-to-paid conversion and retention.
Role type
Senior Product Manager (B2B SaaS / AdTech)
Builds
Self-serve onboarding, activation, and subscription lifecycle tools for digital advertising platforms
Domain
Digital advertising, performance marketing, B2B SaaS
Deliverable
product features
Required skills
Product ownership, roadmap definition, onboarding/activation optimization, subscription lifecycle management, data-driven prioritization, experimentation, B2B SaaS experience, AdTech/MarTech background, familiarity with Google Ads or Meta Ads
Preferred skills
Experience with payments or billing systems (e.g., Stripe)
Technologies
Stripe, Google Ads, Meta Ads
Responsibilities
Own a core product area and drive its evolution end to end, Define and execute the product roadmap aligned to growth and revenue, Optimise onboarding, activation and conversion journeys, Take ownership of subscription lifecycle including billing and retention flows, Work closely with engineering and design to deliver high-impact features, Use data and user insights to inform prioritisation
Seniority
Senior, hands-on IC
