Search Engine Optimization Specialist
Core
Research, plan, and write SEO-optimized content including blog posts, landing pages, and newsletters to drive organic traffic and support a legal expert marketplace.
Role type
Content writer with SEO focus
Builds
Blog posts, landing pages, product copy, email newsletters, social media content
Domain
Legal services marketplace / AI-powered discovery platform
Deliverable
product features
Required skills
Keyword research, on-page SEO optimization, content calendar management, Google Analytics, Search Console, CMS platforms (WordPress, Webflow), competitive research, HTML/CSS basics
Preferred skills
AI writing tools, Answer Engine Optimization (AEO), email marketing platforms (Mailchimp, HubSpot)
Technologies
Ahrefs, SEMrush, Google Keyword Planner, Google Analytics, Search Console, WordPress, Webflow, Mailchimp, HubSpot
Responsibilities
Conduct keyword research to uncover content opportunities; Optimize on-page SEO elements to improve SERP rankings; Develop and manage content calendar aligned with marketing goals; Track content performance and iterate based on data; Identify and fill content gaps through competitive research; Repurpose long-form content into various formats
Seniority
Mid-level (2–4 years experience)