Marketing Officer (Marketer Specalist
Core
Developing and implementing marketing strategies to promote glass products across commercial, industrial, and residential markets.
Role type
Marketing Officer
Builds
Marketing campaigns, brochures, and promotional content for customised glass solutions
Domain
Manufacturing / Construction Materials
Deliverable
product features
Required skills
market research, digital marketing campaign planning, business development support, product positioning, pricing strategy, brand messaging, performance reporting
Preferred skills
experience with laminated glass, toughened glass, mirrors, balustrades, and pool applications
Technologies
social media platforms, online advertising tools, website content management systems
Responsibilities
Conduct market research to identify customer demand and industry trends; Plan and coordinate digital marketing campaigns including social media and online advertising; Support business development by working with sales teams to attract new clients; Advise management on product positioning and distribution channels; Prepare marketing communications and brochures; Monitor campaign performance and prepare reports with recommendations