Product Marketing Manager
Core
Drive content and product marketing initiatives across multiple channels to ensure strong positioning, consistent messaging, and measurable impact on brand visibility and user activation.
Role type
Product Marketing Manager
Builds
Brand visibility and user activation strategies
Domain
B2B Gaming (Live Games, Slots Aggregators)
Deliverable
product features
Required skills
B2B marketing, digital and lead-gen marketing, content marketing, SEO, PR, brand communications, media buying, performance tracking, cross-functional coordination, content workflow optimization, external contributor management
Preferred skills
Affiliate marketing, reputation management, additional languages
Technologies
Marketing tools, performance tracking tools
Responsibilities
Manage and optimize content across PESO channels, improve CTA placements and conversion flow, execute and optimize content distribution and user activation strategies, track and analyze performance metrics, own and update website and social media content aligned with SEO and growth goals, coordinate with content, marketing, business development, and legal teams, identify opportunities for placements and partnerships, work with key media on media buying, improve content production workflows, manage content delivery from external contributors
Seniority
Mid-level (4+ years experience)
