Marketing Manager

## Responsibilities - Deliver high-impact, locally relevant marketing campaigns. - Adapt global/regional strategies into France-specific content and themes. - Ensure campaigns align with client and sector BD objectives. - Manage end-to-end planning and delivery of campaigns with internal teams. - Track engagement and feedback to inform future improvements. - Manage local sponsorships and strategic partnerships. - Evaluate new opportunities and renewals through a strategic lens. - Build long-term relationships with key external partners. - Ensure branding and messaging align with firm positioning. - Measure ROI and monitor alignment with visibility goals. - Leverage digital and social channels to drive engagement. - Adapt global content for French social media channels. - Work with communications teams on messaging and delivery. - Track and improve digital reach and online brand awareness. - Embed digital best practices in local marketing routines. - Use insights and metrics to shape marketing strategy. - Analyse campaign and channel performance against objectives. - Report on local marketing KPIs with strategic recommendations. - Gather client and stakeholder feedback to refine future plans. - Use data to justify investment in marketing initiatives. - Plan and execute exceptional in-person and virtual events. - Coordinate logistics, guest targeting, content, and follow-up. - Ensure events reinforce market leadership and client relevance. - Deliver against KPIs on attendance, engagement, and feedback. - Collaborate with CRM and BD colleagues for pre/post-event strategy. - Collaborate with global teams to adapt and align activity. - Ensure consistency with global brand standards and templates. - Engage regularly with global and regional peers to share updates. - Contribute to best practice libraries and global playbooks. - Access and localise global tools and frameworks for use in France. ## Requirements - Proven marketing experience in a professional or corporate environment. - Track record of delivering campaigns that enhance brand visibility. - Experience managing sponsorships and assessing strategic fit. - Strong background in planning and executing business events. - Hands-on experience managing social media and digital content. - Analytical mindset with comfort using data for marketing insights. - Proficiency with marketing tools and reporting software. - Collaborative style with experience working cross-functionally. - Excellent communication skills in French and English. ## Nice to Have - Excellent command of the entire Microsoft Office suite. - Excellent time management. - Efficient document management. - Integrity. - Respect for the confidentiality of information. - Ability to work independently and as part of a team. - Ability to work with a global team and network. - Flexible and adaptable to change, depending on the needs of the company. - Ability to remain calm even in the face of emergency management. - Ability to use common sense and take responsibility for the actions taken. - Ability to offer practical and pragmatic solutions. - Excellent attention to detail. - Understanding of business challenges and customer expectations internal and external. ## Benefits - You will be welcomed into the BDM function as a critical part of the team. - BDM is a globally diverse group of specialists dedicated to driving revenue growth, nurturing our priority client relationships, strengthening the firm’s reputation. - In this role, you will be supported by and collaborate closely with the BDM leadership team and the broader function beyond. - Our team thrives on a collegiate atmosphere with a strong focus on teamwork and collaboration with colleagues. - Alongside our lawyers, the BDM function is committed to creating, developing, and executing business development and marketing initiatives that drive growth and align with the firm's strategic goals. - The role within BDM promises a diverse array of tasks and projects. - You will encounter significant opportunities for learning and growth within a nurturing and supportive environment. - We look forward to expanding our team with individuals who share our drive, forward-thinking mindset, and enthusiasm.